The students of the Delhi University ( SRCC college ) offer a beacon of hope for Indian artisans through the establishment of a non profitable organisation Collecting Dreams Foundation (CDF). The main function of this organisation will be the promotion of traditional art works . It is a social initiative to conserve the environment, to promote artisans and many other social welfare works.
Collecting Dreams Foundation (CDF)
IT is a non-profit foundation registered and licensed under section 8 of the Companies Act, 1956, Government of India,
One of the important objectives of this organisation is to create social entrepreneurship models and empower underprivileged women.
It is a student-based initiative (mainly from Delhi University’s college SRCC) committed to initiate development of rural India and the marginalised people .
CDF-SRCC is a branch of the umbrella organisation- ‘Connecting Dreams Foundation’, It had been started its functioning from 2014 in the college and has been contributing in elevating numerous lives since its beginning
There are 60 dedicated and enthusiastic individuals woring for this organisations and doing their best to uplift the status of the deprived rural people , mainly artisans
Project Rivaayat is one of the important projects of this organisation .
The word Rivaayat is an Urdu word which means tradition or Parampara . This project is promoting one the oldest art of the India Terracotta Pottery. After globalisation The demand for homegrown arts and crafts has been continuously declining . Because of the technology and the demand of the market , handi craft of India , mainly rural India is tending towards its death
There are thousands of artisans in India who are skilled in various crafts. The work of this organisation is really commendable
Rivaayat is an initiative to revive the art of Terracotta pottery by creating the demand of the terracotta work , by creating direct market and by providing financial assistance to artisans, by organising many fairs related to handicraft , by eliminating the middlemen while connecting them with professional designers in order to modernise their existing designs.
This organisation had collaboration with international market like US, UK, and UAE.
It had established ecommerce platform for sell and purchase of such arts and collaborated with such e commerce platform like Amazon, Flipkart, Etsy, Gaatha,
The products sold globally start at an affordable price of Rs 400. While the revenue received goes to the artisan, a small percent is also retained as operation cost.
Along with terracotta pottery, the project has also launched a new venture featuring basket weaving with water hyacinth, an aquatic weed that harms the aquatic ecosystem. Facilitated by a local NGO in Uttarakhand, Rivaayat has employed around 15 women artisans from five villages around Uttarakhand and Uttar Pradesh for this venture.
Quoting their mentor Giriraj Prasad, Mondal concludes, “Man is mortal, art forms are immortal,” which highlights full circle what Keats tried to achieve with his poem.
Rivaayat’s project then becomes a beacon of hope for all artisans around India and helps revive our age-old heritage arts and crafts.